The a lot smaller Sonnen GmbH advantages from the acquisition of Shell. The large additionally has one thing.
When the massive Shell group took over the small firm Sonnen GmbH from the quiet Allgäu in February, many observers have been questioning: what does the oil big from The Hague need, with the storage dwarf? Wildpoldsried's vitality? Greenwash your self a bit, so tweak your picture as an environmentally acutely aware firm? Or flatten it? Neither of them, says Christoph Ostermann, managing director of Sonnen. "The acquisition is smart, each for us and for Shell."
His firm, whose administration and exterior look are unchanged, advantages enormously from Shell's international community in its future growth. Ostermann sees Sonnen because the market chief for shopper electrical energy storage methods in Germany - and has no much less ambitions for the worldwide market. For this, he desires to enterprise to Asia and Latin America. "As a medium-sized firm with 600 staff, we'd be very tough," says Ostermann. However with Shell's contacts, lively around the globe for many years, we may do quite a bit higher.
A rooftop photo voltaic system with vitality storage within the basement, which is able to quickly grow to be a "mainstream product" in residential buildings, predicts Ostermann. Like a freezer. "Persons are not compelled to purchase coal-based electrical energy, however they'll even generate inexperienced vitality and even resell it." This mass market will come. "And with the robust Shell accomplice, we will adapt and stop the manufacturing of this key know-how from migrating to Asia."
Present manufacturing of suns in Wildpoldsried, Atlanta and Adelaide. Different administrative and business websites are in Berlin, Los Angeles, Sydney, Bristol and Bergamo. Quickly, branches in Japan, China, the Philippines, in addition to in Central and South America might be added. Sonnen has not too long ago achieved an annual enterprise turnover of about 85 million euros. In 2019, the 100 million mark should be skipped for the primary time.
Ostermann describes Shell's dedication to inexperienced vitality as "bold, sound, considerate and credible". Shell rejects the criticism that Shell invests rather more in oil exploration: "Possibly, however Shell stays one of many largest buyers in inexperienced applied sciences on the earth." The vitality transition is a great distance ", and it's important to acknowledge the massive corporations that they're progressing step-by-step."
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